![]() NBA Top Shot was able to capitalize on an existing market for sports memorabilia like trading cards and autographs, and build in stock market-like analytics that offer fans a glimpse into how the value of these assets changed in real time, according to Justin Herzig, co-founder of Own the Moment NFT, a data and analytics startup. … Part of that is bringing people into the technology by educating them in a real life format.” ![]() ![]() Dapper Labs is the company behind Flow blockchain that hosts the. So in the early days, Discord was really, really great for us. On Wednesday, September 22, it became known that Dapper Labs had secured 250 million in the recent funding round led by Coatue. “I think a lot of people these days are sort of dropping NFTs and not really thinking about the community aspect, but I think it really has to be baked into your strategy. “Community is a core piece of what we’ve been focused on for Day 1,” Kahn said. ![]() The platform was designed to avoid technical blockchain jargon and accepted credit cards as payment. The creators fostered an online forum through Discord and hosted activations at NBA games and other league events to teach people how to use the shop. Dapper Balance can be used to purchase NBA Top Shot packs and individual Moments on the Marketplace. Dapper Labs vice president Ridhima Kahn said the key to Top Shot’s success was the ability to build a sense of community and accessibility around the digital wares offered on the marketplace. NBA Top Shot Marketplace was born when the NBA partnered with Dapperlabs, a blockchain based experience company to create the first exclusive collection of. ![]()
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